Omnisend vs Klaviyo: Choosing the Best
Introduction
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Choosing the right email marketing platform is crucial for e-commerce success. Two of the most popular options are Omnisend vs Klaviyo, both designed to help online stores increase customer engagement, boost sales, and automate marketing campaigns. But which one is the better choice for your business?
Omnisend is known for its user-friendly interface, built-in SMS marketing, and omnichannel approach, making it a great choice for businesses looking to expand beyond email. Klaviyo, on the other hand, is a data-driven platform with advanced segmentation, powerful automation, and deep e-commerce integrations, making it a favorite among growing and enterprise-level stores.
In this detailed comparison, we’ll break down Omnisend vs Klaviyo based on key factors like pricing, automation, integrations, deliverability, and more. By the end, you’ll have a clear understanding of which platform aligns better with your email marketing goals.
Ease of Use & User Interface
When comparing Omnisend vs Klaviyo, ease of use plays a significant role, especially for businesses looking to streamline their email marketing efforts. A user-friendly platform can save time, improve workflow efficiency, and make automation setup much easier.
Omnisend: Simple & Intuitive for Beginners
Omnisend is designed with simplicity in mind, making it a great choice for beginners and small businesses.
Clean and Modern Dashboard – The interface is visually appealing and well-organized, ensuring smooth navigation.
Drag-and-Drop Editor – Omnisend’s email builder is intuitive and easy to use, allowing users to design emails without coding skills.
Quick Setup Process – The platform provides pre-built automation workflows and templates, helping users launch campaigns quickly.
Omnichannel Marketing Integration – Unlike Klaviyo, Omnisend allows users to easily add SMS, push notifications, and social media messaging within the same workflow.
💡 Best for: Small businesses and e-commerce brands that want a straightforward and beginner-friendly email marketing platform.
Klaviyo: Advanced but Requires a Learning Curve
Klaviyo offers more powerful tools, but its interface is slightly more complex due to its advanced customization and analytics features.
Data-Driven Dashboard – The dashboard is packed with in-depth metrics, customer insights, and segmentation tools, which can feel overwhelming for beginners.
Flexible Email Editor – Like Omnisend, Klaviyo offers a drag-and-drop email builder, but with more customization options for advanced users.
Automation Builder with Deep Segmentation – The workflow automation builder is one of the most advanced in the industry, allowing highly personalized email sequences.
More Control, But Steeper Learning Curve – While Klaviyo provides more customization and data insights, it requires more time to learn and set up compared to Omnisend.
💡 Best for: E-commerce businesses and marketers who need advanced automation, detailed analytics, and deep customer segmentation.
Which One is Easier to Use?
Omnisend is the better choice if you want a simple, easy-to-use platform with an intuitive design and quick setup.
Klaviyo is ideal if you’re comfortable with more advanced tools and want deeper customization and analytics.
Pricing & Plans
Pricing is a crucial factor when choosing between Omnisend vs Klaviyo. Both platforms offer tiered pricing based on the number of subscribers and the features included in each plan. However, their pricing structures and value offerings differ significantly.
Omnisend Pricing
Omnisend provides a flexible pricing model with a generous free plan and competitive paid options.
Free Plan ($0/month)
Up to 250 contacts
500 emails per month
60 SMS messages & 500 web push notifications
Pre-built automation and sign-up forms
Basic reporting
Standard Plan (Starting at $16/month for 500 contacts)
6,000 emails per month
Unlimited segmentation and A/B testing
SMS and push notification marketing
Automation workflows for email and SMS
Pro Plan (Starting at $59/month for 500 contacts)
Unlimited emails
Advanced reporting and customer insights
24/7 priority customer support
SMS credits included
Dedicated Customer Success Manager (for high-volume senders)
💡 Best for: Small to medium-sized e-commerce businesses looking for affordable multi-channel marketing with built-in SMS and push notifications.
Klaviyo Pricing
Klaviyo offers a more expensive but highly scalable pricing structure, particularly aimed at businesses that need advanced automation and deep analytics.
Free Plan ($0/month)
Up to 250 contacts
500 emails per month
150 free SMS/MMS credits
Pre-built automation
Basic segmentation and analytics
Email Plan (Starting at $20/month for 500 contacts)
Unlimited segmentation and A/B testing
Pre-built and custom automation workflows
Advanced reporting and predictive analytics
Integrations with Shopify, WooCommerce, and BigCommerce
Email & SMS Plan (Starting at $35/month for 500 contacts)
Includes SMS marketing features with additional pricing based on usage
Full customer data insights and predictive analytics
Multi-channel automation (email, SMS, push notifications)
Priority support available for higher-tier users
💡 Best for: Businesses that need data-driven marketing, advanced automation, and deep segmentation capabilities.
Which One Offers Better Value?
Omnisend is the better choice for businesses that need affordable pricing with multi-channel marketing options (email, SMS, push notifications).
Klaviyo is the best option for brands that need advanced segmentation, deep analytics, and scalable automation—even if it comes at a higher price.
Automation & Workflow Capabilities
Automation is a game-changer in email marketing, allowing businesses to send personalized messages based on customer behavior. In this Omnisend vs Klaviyo comparison, we’ll break down how each platform handles automation, workflow design, and advanced marketing triggers.
Omnisend: Easy-to-Use Automation for Multi-Channel Marketing
Omnisend offers a simple yet effective automation system, making it easy for e-commerce businesses to create email, SMS, and push notification workflows without technical expertise.
Key Automation Features:
Pre-Built Automation Templates – Omnisend provides ready-made workflows for common e-commerce scenarios like:
Welcome series
Abandoned cart recovery
Order confirmation & shipping updates
Post-purchase follow-ups
Drag-and-Drop Workflow Editor – Users can customize automation sequences easily with an intuitive editor.
Multi-Channel Automation – Unlike Klaviyo, Omnisend allows users to incorporate email, SMS, and push notifications within a single workflow.
Behavior-Based Triggers – Emails and messages are triggered by customer actions such as browsing history, purchase activity, and engagement.
Audience Segmentation in Automation – Users can automatically segment customers within workflows based on their interactions.
💡 Best for: Small to medium-sized e-commerce stores looking for an easy-to-use, multi-channel automation platform.
Klaviyo: Advanced Automation with Deep Data Insights
Klaviyo excels in advanced automation capabilities, offering more customization and data-driven decision-making.
Key Automation Features:
Advanced Flow Builder – Klaviyo’s visual automation builder allows users to create highly detailed workflows with multiple branching conditions.
Pre-Built Templates – Includes workflows for:
Welcome series
Browse abandonment
Abandoned cart recovery
Post-purchase follow-ups
Deep Behavioral Segmentation – Users can create automation based on:
Customer lifetime value (CLV)
Past purchases and browsing behavior
Predictive analytics and engagement history
A/B Testing for Automation Sequences – Unlike Omnisend, Klaviyo allows split testing within automation workflows, helping businesses optimize their sequences for better conversions.
Email and SMS Integration – While Omnisend offers more multi-channel marketing options, Klaviyo still supports email + SMS automation within workflows.
💡 Best for: Data-driven e-commerce brands that need highly customized automation with deep behavioral targeting and predictive insights.
Which One is Better for Automation?
Omnisend is ideal for businesses that want an easy-to-use, multi-channel automation platform with pre-built templates and seamless SMS and push notification integration.
Klaviyo is the better choice for advanced marketers who need deep segmentation, predictive analytics, and A/B testing for automation workflows.
Email & SMS Marketing Features
When it comes to e-commerce marketing, having robust email and SMS marketing features can make all the difference in customer engagement and conversions. In this Omnisend vs Klaviyo comparison, we’ll examine how both platforms handle email and SMS marketing, helping you decide which tool best fits your needs.
Omnisend: Multi-Channel Marketing with Email, SMS & Push Notifications
Omnisend is built for omnichannel marketing, allowing businesses to send emails, SMS messages, and push notifications from one platform.
Email Marketing Features:
Drag-and-Drop Email Builder – Create beautifully designed emails with a simple, intuitive editor.
Pre-Built Email Templates – Choose from a variety of customizable templates optimized for e-commerce.
Personalization & Dynamic Content – Insert subscriber names, recommend products, and customize emails based on purchase history.
A/B Testing – Test different subject lines, email designs, and calls-to-action to maximize engagement.
Product Picker for E-Commerce – Easily insert product details directly from your store into emails.
SMS Marketing Features:
SMS & Email in the Same Workflow – Combine SMS and email in a single automation sequence (e.g., send a follow-up SMS if an email isn’t opened).
Pre-Built SMS Campaigns – Use ready-made SMS templates for promotions, abandoned cart reminders, and order confirmations.
Automated SMS Sending – Trigger text messages based on customer actions, such as purchases, website visits, and cart abandonment.
Global SMS Support – Send messages to customers in multiple countries, ensuring wider reach.
💡 Best for: E-commerce businesses that want an affordable, easy-to-use email and SMS marketing solution with push notifications for multi-channel marketing.
Klaviyo: Advanced Personalization & AI-Driven Messaging
Klaviyo focuses on data-driven email and SMS marketing, offering deeper personalization and AI-powered customer insights.
Email Marketing Features:
Advanced Email Segmentation – Create hyper-personalized email campaigns based on purchase behavior, browsing history, and predictive analytics.
AI-Powered Subject Line Optimization – Klaviyo suggests the best-performing subject lines for higher open rates.
Dynamic Email Content – Automatically adjust email content based on customer behavior and demographics.
Email & Revenue Analytics – Gain detailed insights into email performance and its impact on sales.
A/B & Multivariate Testing – Unlike Omnisend, Klaviyo allows testing multiple variables at once to fine-tune campaign performance.
SMS Marketing Features:
Native SMS Integration – Unlike Omnisend, which includes push notifications, Klaviyo focuses exclusively on email + SMS marketing.
Smart SMS Targeting – Uses predictive analytics to determine which customers are most likely to engage via SMS.
Two-Way Messaging – Unlike Omnisend, Klaviyo allows customers to reply to SMS messages, creating a more personalized experience.
Automated SMS & Email Workflows – Easily combine SMS with email marketing campaigns for abandoned carts, welcome series, and win-back campaigns.
💡 Best for: Businesses that need advanced email and SMS segmentation, AI-driven insights, and deep e-commerce integration for highly personalized marketing campaigns.
Which One is Better for Email & SMS Marketing?
Omnisend is the best choice for businesses that want a multi-channel marketing tool with email, SMS, and push notifications all in one platform.
Klaviyo is ideal for businesses that need deep email personalization, AI-powered segmentation, and two-way SMS communication for enhanced customer engagement.
E-commerce Integrations & Features
For e-commerce businesses, seamless integrations with online stores and essential marketing tools can make a significant impact on automation, customer engagement, and revenue generation. In this Omnisend vs Klaviyo comparison, we’ll explore how each platform integrates with e-commerce platforms and the key features they offer to online retailers.
Omnisend: Built for Multi-Channel E-commerce Marketing
Omnisend is specifically designed for e-commerce brands, providing deep integrations with major online store platforms and features tailored for multi-channel marketing.
E-commerce Platform Integrations:
✅ Shopify & Shopify Plus – Full integration for customer data tracking, abandoned cart recovery, and sales automation.
✅ WooCommerce – Connects seamlessly with WooCommerce to sync products and automate marketing workflows.
✅ BigCommerce, Magento, PrestaShop – Supports these platforms, offering automated email and SMS flows for customer retention.
✅ Custom API & Zapier – Allows integration with other third-party tools for a customized marketing setup.
Key E-commerce Features:
One-Click Product Importing – Easily pull product details into email campaigns, reducing manual work.
Abandoned Cart Recovery – Automatically reminds customers of forgotten items via email, SMS, and push notifications.
Order Confirmation & Shipping Updates – Keep customers informed with automated transactional emails.
Customer Lifecycle Automation – Trigger emails based on purchase frequency, order history, and engagement levels.
Discount & Promotion Features – Generate personalized discount codes to increase customer retention.
💡 Best for: Small to medium-sized e-commerce businesses looking for an affordable, feature-rich email and SMS marketing solution that integrates with multiple sales channels.
Klaviyo: Data-Driven E-commerce Marketing
Klaviyo is highly regarded for its advanced analytics and segmentation, making it an excellent choice for growing and enterprise-level e-commerce stores.
E-commerce Platform Integrations:
✅ Shopify & Shopify Plus – Provides real-time syncing, deep customer insights, and predictive analytics.
✅ WooCommerce & BigCommerce – Full integration for email and SMS automation based on purchase behavior.
✅ Magento & Custom API Integrations – Advanced tracking capabilities for enterprise-level e-commerce stores.
✅ Amazon Integration – Unlike Omnisend, Klaviyo allows sellers to collect customer data from Amazon sales for personalized email campaigns.
Key E-commerce Features:
Predictive Analytics & Smart Segmentation – Uses machine learning to forecast customer lifetime value, churn risk, and optimal send times.
Advanced Abandoned Cart Sequences – Unlike Omnisend, Klaviyo enables multi-step abandoned cart workflows with product recommendations.
Behavioral & Purchase-Based Targeting – Automate marketing based on customer behavior, purchase frequency, and engagement scores.
Deep Shopify Integration – Syncs with Shopify to track customer profiles, past orders, and browsing history for hyper-personalized campaigns.
Revenue Attribution Tracking – Provides detailed reports on which campaigns drive the most revenue, helping businesses optimize their marketing spend.
💡 Best for: Mid-size to large e-commerce brands that need data-driven automation, predictive analytics, and highly personalized customer engagement.
Which Platform Offers Better E-commerce Integrations?
Omnisend is best for businesses that need an all-in-one e-commerce marketing solution with email, SMS, and push notifications at an affordable price.
Klaviyo is the better choice for brands looking for AI-powered insights, advanced customer tracking, and deep Shopify integration.
List Management & Segmentation
Effective list management and segmentation are essential for running targeted email and SMS campaigns that drive engagement and sales. In this Omnisend vs Klaviyo comparison, we’ll explore how both platforms handle audience organization, segmentation, and subscriber targeting.
Omnisend: Simplified Segmentation for E-commerce
Omnisend provides an easy-to-use list management system with pre-built segmentation options, making it ideal for small to medium-sized e-commerce businesses.
Key List Management Features:
✅ Unified Contact List – Omnisend keeps all subscribers in a single list, allowing easy segmentation without duplicate contacts.
✅ Pre-Built Segments – Users can quickly segment subscribers based on:
Purchase history
Email & SMS engagement
Shopping behavior (e.g., viewed a product but didn’t purchase)
✅ Tag-Based Organization – Apply custom tags to subscribers to create more refined segments.
✅ Automatic List Cleaning – Omnisend automatically removes inactive subscribers to improve deliverability.
Advanced Segmentation Capabilities:
Lifecycle-Based Segmentation – Separate customers into groups like new buyers, repeat customers, and VIP shoppers.
Cart & Browse Abandonment Segmentation – Automatically send follow-ups to subscribers who leave items in their cart or visit product pages.
Engagement-Based Filtering – Target customers based on email opens, clicks, and purchase frequency.
💡 Best for: Businesses that need a straightforward, automated segmentation system without requiring complex manual setup.
Klaviyo: Advanced Data-Driven Segmentation
Klaviyo excels in deep segmentation and audience targeting, offering AI-powered predictive analytics and behavioral insights.
Key List Management Features:
✅ Single Customer View – Tracks all subscriber interactions (email, SMS, web activity, and purchase history) in one place.
✅ Behavioral & Demographic Segmentation – Create audience segments based on:
Past purchases
Website browsing activity
Predicted lifetime value
✅ Dynamic & Real-Time Segments – Lists update automatically based on customer actions, ensuring emails are always sent to the right people.
✅ AI-Powered Predictive Segmentation – Uses machine learning to predict churn risk, optimal send times, and future buying behavior.
Advanced Segmentation Capabilities:
Event-Triggered Segments – Automatically send campaigns based on customer milestones (e.g., first purchase, VIP status, at-risk customers).
Multi-Channel Segmentation – Unlike Omnisend, Klaviyo provides detailed insights into email, SMS, and ad engagement.
Advanced Filtering Options – Combine multiple conditions to create hyper-personalized lists for targeted marketing.
💡 Best for: E-commerce brands that need highly detailed segmentation, predictive analytics, and real-time list updates for advanced customer targeting.
Which Platform is Better for List Management & Segmentation?
Omnisend is ideal for users who want easy-to-set-up e-commerce segments with pre-built automation options.
Klaviyo is the best choice for brands that need real-time, behavior-driven segmentation with predictive analytics for advanced targeting.
Deliverability & Spam Compliance
One of the most crucial factors in email marketing is deliverability—ensuring that your emails land in your customers' inboxes rather than their spam folders. A high deliverability rate means better engagement, higher conversions, and improved customer retention. In this Omnisend vs Klaviyo comparison, we’ll examine how both platforms handle email deliverability and compliance with anti-spam regulations.
Omnisend: Strong Deliverability with Built-in Compliance Tools
Omnisend is designed for e-commerce businesses, ensuring that emails and SMS messages reach customers at the right time. The platform follows strict compliance standards and includes tools to maintain a high sender reputation.
Deliverability Features:
✅ High Deliverability Rates – Omnisend boasts an average deliverability rate of 97%, ensuring emails reach inboxes.
✅ Email Authentication Support – Users can set up SPF, DKIM, and DMARC authentication, which helps prevent spoofing and improves inbox placement.
✅ Built-in Spam Check – Before sending, Omnisend scans emails for potential spam triggers to improve deliverability.
✅ Automated List Cleaning – The platform removes invalid or inactive email addresses to maintain a healthy sender reputation.
Compliance & Anti-Spam Measures:
GDPR, CAN-SPAM, and CCPA Compliant – Ensures that businesses adhere to data privacy and anti-spam regulations.
Double Opt-in Support – Reduces the risk of spam complaints by requiring email confirmation before adding subscribers to a list.
Unsubscribe & Preference Center – Allows customers to manage their email preferences, reducing unsubscribes and spam reports.
💡 Best for: Businesses looking for an easy-to-use platform with high deliverability rates and built-in compliance tools.
Klaviyo: AI-Driven Deliverability Optimization
Klaviyo takes a more data-driven approach to email deliverability, using AI-powered features to optimize send times and improve inbox placement.
Deliverability Features:
✅ Industry-Leading Deliverability Rates – Klaviyo maintains an average deliverability rate of 97-99%, making it one of the best in the industry.
✅ Smart Send Time Optimization – Uses AI to determine the best time to send emails based on subscriber engagement patterns.
✅ Dedicated IP Address Option – Unlike Omnisend, Klaviyo allows high-volume senders to use a dedicated IP, improving sender reputation.
✅ Automated Engagement Segmentation – Klaviyo automatically filters out unengaged subscribers, reducing bounce rates and spam complaints.
Compliance & Anti-Spam Measures:
Strict GDPR & CAN-SPAM Compliance – Klaviyo enforces strict rules to ensure users follow anti-spam laws.
Built-in Consent Tracking – Automatically logs subscriber consent, helping businesses stay compliant.
Blacklist Monitoring & Deliverability Reports – Klaviyo actively monitors blacklist status and sender reputation to prevent email blocking.
💡 Best for: Mid-to-large e-commerce brands that need AI-driven deliverability optimization and dedicated IP options for bulk emailing.
Which Platform Offers Better Deliverability?
Omnisend is great for businesses that want strong inbox placement, built-in compliance tools, and easy list management.
Klaviyo is the best choice for brands looking for AI-powered deliverability optimization, dedicated IP support, and advanced engagement tracking.
Analytics & Reporting
Tracking and analyzing campaign performance is crucial for optimizing email marketing strategies and increasing conversions. In this Omnisend vs Klaviyo comparison, we’ll explore how both platforms provide analytics and reporting tools to help businesses measure their success.
Omnisend: Straightforward and Actionable Reporting
Omnisend offers easy-to-read reports that focus on key e-commerce metrics, making it a great choice for businesses looking for simple yet insightful analytics.
Omnisend reporting deshboard
Key Analytics & Reporting Features:
✅ Campaign Performance Tracking – Get real-time insights into open rates, click-through rates (CTR), bounce rates, and unsubscribes.
✅ Revenue Attribution – See how much revenue each email and SMS campaign generates, helping measure return on investment (ROI).
✅ E-commerce Sales Reports – Track sales driven by email, SMS, and automation workflows.
✅ Automation Performance Insights – Evaluate how well welcome series, abandoned cart reminders, and post-purchase emails are performing.
✅ Click Maps – View heatmaps that show which parts of an email get the most engagement.
💡 Best for: Businesses looking for straightforward, visually appealing reports with an emphasis on revenue tracking and automation performance.
Klaviyo: Advanced AI-Powered Analytics
Klaviyo excels in data-driven analytics and predictive reporting, making it a strong choice for businesses that rely on in-depth segmentation and AI-powered insights.
Klavio reporting deshboard
Key Analytics & Reporting Features:
✅ Detailed Customer Insights – Klaviyo provides deep behavioral data, showing customer purchase history, browsing behavior, and engagement trends.
✅ Predictive Analytics – Uses AI to forecast customer lifetime value (CLV), churn risk, and future purchasing behavior.
✅ Attribution Modeling – Unlike Omnisend, Klaviyo allows users to track which campaigns drive revenue over time and compare different touchpoints in the customer journey.
✅ A/B Testing Reports – Analyze different versions of emails to determine which subject lines, designs, and content perform best.
✅ Multi-Channel Performance Tracking – Provides insights into email, SMS, and paid advertising performance in a single dashboard.
💡 Best for: E-commerce brands that need advanced reporting, AI-driven predictions, and deeper customer insights for data-driven decision-making.
Which Platform Offers Better Analytics?
Omnisend is the best choice for businesses looking for simple, revenue-focused analytics and easy-to-understand reporting dashboards.
Klaviyo is the ideal option for brands that need advanced AI-driven insights, predictive analytics, and deep multi-channel performance tracking.
Final Verdict: Which One Should You Choose?
After comparing Omnisend vs Klaviyo across multiple categories, it’s clear that both platforms offer powerful email and SMS marketing features tailored for e-commerce businesses. However, the right choice depends on your business size, marketing needs, and budget. Let’s summarize which platform is best suited for different users.
Choose Omnisend If:
✅ You want an all-in-one marketing platform that includes email, SMS, and push notifications in a single workflow.
✅ You prefer a more affordable solution with a generous free plan and lower pricing for small businesses.
✅ You need an easy-to-use automation system with pre-built workflows for e-commerce tasks like cart abandonment and order confirmations.
✅ You’re looking for simple and effective segmentation without the need for advanced data-driven insights.
✅ You prioritize revenue attribution tracking to measure the direct impact of email and SMS campaigns on sales.
💡 Best for: Small to medium-sized e-commerce businesses looking for an affordable, multi-channel marketing platform with strong automation capabilities.
Choose Klaviyo If:
✅ You need advanced segmentation and deep personalization based on customer behavior, purchase history, and predictive analytics.
✅ You’re looking for AI-driven insights to forecast customer lifetime value, churn risk, and optimal send times.
✅ You want more control over your automation workflows, including complex branching logic and multi-step A/B testing.
✅ You need deep e-commerce integrations with Shopify, WooCommerce, BigCommerce, and Magento, allowing real-time data syncing.
✅ You prioritize high deliverability and advanced reporting, including AI-powered insights and detailed attribution modeling.
💡 Best for: Growing and enterprise-level e-commerce businesses that need data-driven automation, predictive analytics, and deeper customer engagement strategies.
Which One is the Best Overall?
If you’re a small or medium-sized business looking for an easy-to-use, cost-effective multi-channel marketing tool, Omnisend is a fantastic choice.
If you’re a growing e-commerce brand that needs advanced analytics, AI-driven insights, and deep segmentation, Klaviyo is the better investment.
If you’re unsure, both platforms offer free plans, so you can test their features before committing to a paid plan.
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